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Bring the fun of a Las Vegas slot machine in the palm of your hand. This portable handheld game is suited for players ages 13 years and older. Trademark Electronic Handheld Slot Machine Game: Offers the option to place bets 1, 2 or 3 lines at a time; Allows the user to play classic slots. Hot Target Online Slot Review. Free Hot Target slot is one of the popular games developed by Novomatic.The online casino slot game would help you to break away from the monotony of daily routine life with mesmerizing cash prizes.The game comprises of 5 reels and bets can be distributed over 9 paylines.The gamble feature and free spins are some add-ons that brighten your luck. Batteries, Buttons, Push Buttons, Lighting, Bill Validators, TITO Printers, Locks, Cams, Keys, Slot Toppers, Monitor, LCD, Hopper, Gaming Boards, Gaming Software.

Bally Bingo Green Book -- Parts List and Exploded Diagrams of components.

Introduction to Bally Flipper Games.

Bally Broadway Bingo Pinball Operating Instructions. A schematic is available but must be commercially reproduced.

Pace Slot Machine Award Cards, Hi-Res Scan.

Autobell Circus Schematic.

Bally Sportsman Flasher Slot Machine operating instructions, pay tables, etc. A schematic of the machine is available on request.

For Amusement Only sign furnished with Bally bingo pinball machines. Print on cardstock and put one on your machine.

Mills Bell Machine Parts and Service Manual HiTop 7-7-7 Model.

PAR sheet for Fourth of July.

Example of a Bally Bally SMI Sheet (PAR Sheet) in PDF format.

PAR Sheet possibly for a Double Bucks machine in PDF format.

Coin Mechanisms, Inc. See National Slug Rejectors and Coinco below.

Bally V-1088 and V-1090 Operator Instructions Manual.

Bally V-1297 Instructions and Bally V1297 Parts.

Bally Double Progrressive Operator Instructions using version 6 for use with Series 1000, E-2000, V-2000, S-5000 and V-5000.

Bally Deluxe Draw Bell Instructions and Award Cards. The award cards provided different values for the Special and Super Special for both Replay and Automatic Payout operation. Operators could tailor the payouts to the location. These cards are scanned at 300 dpi for quality reproduction. For other similar Bally machines, these cards can provide a guideline. Edit them with a photoshop-type program.

Two Mills catalogs from the early 1900's: The Mills Commercial trade stimulator and Mills Amusement, Skill & Vending Machines.

Keeney's Super Bell Operators Manual in PDF format. 1941 document.

Keeney's Bonus Super Bell Instruction Manual. This is a copy of a manuscript and is not the final manual, however it may assist you to understand the operation of the machine.

Mills Vest Pocket Slot Machine Operators Manual, 16 pages in PDF format.

Evans Consoles This is the 1941 Instructions and Parts Catalog for Galloping Dominos, Pacer, Bang Tails and Lucky Star. Much of this information can be applied to machines into the late 40's. The wiring diagram shows how it is laced together. This document is in PDF format. Adobe's free Acrobat Reader may be obtained Here.

Evans Winterbook Parts Manual in PDF format.

An Introduction to Bally Slot Machines, Manual 6000 1979. This is a good primer for Bally electro-mechanical slot machines. Page 22 corrects the myth of how the slot machine got its name--it certainly wasn't what I thought. This manual, in PDF format, is 45 pages in length and it is broken down into five parts for easier downloading. Adobe's free Acrobat Reader may be obtained Here.

National Slug Rejector and Coinco Service Manuals in .PDF format for some older equipment. Coin acceptors normally operate transparently, but they can surely be a nuisance when needing service or adjustment.

Mills Story and Catalog, Late '40s, an issue of Spinning Reels, has a brief history of Mills Novelty Co. with descriptions and depictions of then current Mills products. Ancillary equipment is described such as jack-in-the-box safes, regular safes, coin changers, coin counters and a bell machine tool set. In its day, the tool set cost about as much as a bell machine.

Jennings Chief Parts and Service Manual in PDF format. The scanned doucment was a poor copy so this is possibly just better than no manual at all.

Bally Slot Consoles parts list and description including Triple Bell and Deluxe Draw Bell. This includes pictorials of the reel assembly. A schematic for the Triple Bell is available from Internet Direct.

Bally Reflex Unit With Snap Switches used in Champion games through Serial No. 9053. They were not used in the companion game, Kentucky.

Buckley Track Odds 1938 Machine description, troubleshooting, partsand diagrams. About 80 pages. The file number = page number.

Buckley Track Odds Circuit Tracing Guide for machines 12,000-12,500.

***Some electrical drawings are available for the Buckley Track Odds machines on request. They must be commercially reproduced.

Buckley Track Odds Remote Control installation instructions.

Bally Electro-Mechanical Slot Machine Manual. Covers Money Honey up to the 'computers' took over. The file numbers = page numbers in the manual.

Need more than a manual? Bally Electro-lMechanical Video Guide is available at nominal costs.Bally Electro-Mechanical Troubleshooting Reference. File 0000 is the index.

Limited Bally Coil Reference in a zip file for quick download.

The Last of the Bingo Kings -- Not exactly the Sopranos.

Bally Victory Special Setup Instructions showing some adjustments available to the operator.

Be sure to check the Links page for additional resources.

Pace Slotmachine Manual. Print sheets 1 to 10, turn paper over and print sheets 11 to 20. Fold to make booklet.

Bally Citation and Lexington One Balls A schematic is also available, but too large to scan. Documents for Bally Trophy, Jockey Club, Turf King, Grandstand and Futurity are available on request.

Directions for Operating Mills Operator's Bell COK and FOK Mint Vender.

Bally Triple Draw Bell adjustments. Schematic and Relay/Switch chartsare available from Internet Direct Also available from Internet Direct are documents forBally Triple Bell, Bally Spot Bell, Bally Turf King and Kentucky.

Enhanced Slot Machine Target Store

Williams: An Introduction To Coin Operated Amusement Games This document is long --66 pages in .PDF format. Amusement machine components are discussed however many aspects apply to gambling machines. Schematics are explained. There is a lexicon of coin machine terms. Adobe's free Acrobat Reader may be obtained Here.

Metal Forms Products Company I have not seen this company referenced anywhere on the WWW, however they manufacture hard to find mechanical slot parts for Mills, Jennings, Caille, Watling, etc. Their inventory includes vendors, springs, reel tins, discs, disc plugs, cash boxes, back doors, decals and back door paper for restoration. If you have been looking for a hard-to-find part to get your project working, you may find it here. The file number = catalog page.

Mike Munves catalogstill missing 4 pages. Here is a look back in history to 1956 and the machines available. All these games were before video games. The pricing is interesting. Keep in mind that a very good job in 1956 paid $500 monthly. There are 6 files in PDF format to facilitate downloading. Adobe's free Acrobat Reader may be obtained Here.

This is a 16-page Mike Munves 1940 Catalog. The catalog was scanned from a b/w xerox copy of original (or perhaps another copy) and does not have very good detail. It does give a feel for what was then available. This file is in PDF format.

This Ray Oakes & Sons Amusement Trade Catalog from 1960 is of interest to our outdoor amusement friends. I do not believe that they are in business any longer.

Keeney Big Tent Manual. This is a flasher slot. I have the schematics but they are too large for my scanner. I can have them reproduced on request.

Target Slot Machine

K. C. CARD CO CATALOG, 1960. This catalog is a textbook all its own in controlled gambling equipment. An 8-page supplement added near the middle of the catalog offered devices manufactured by H C Evans Co or their successors. The original H C Evans Co was liquidated in 1956 following the death of its owner. PDF format. Adobe's free Acrobat Reader may be obtained Here.

Tax Matters.The operators were not without their hassles. From my experience with bingos, it is hard to believe the payoff percentages of the machines discussed. This document is in PDF format. Adobe's free Acrobat Reader may be obtained Here.

H C Evans Co Catalog. For those who have never seen a copy, this catalog is a tell-all of controlled gambling and carnival equipment. If you ever thought that you were fleeced at a gambling game, you may find the answer here.

Evans Club, Park and Carnival Equipment with 1961 price list. This catalog was issued by the Evans Park & Carnival Device Corporation, successors to H. C. Evans & Co. I do not believe any catalogs of Evans equipment were published after this one. I do not know how long the company remained in business after 1961.

More for our outdoor amusement friends -- A collection of Wurlitzer Band Organ Music.

Games, Inc WILDCAT Service Instructions and Parts Catalog in a 10-page .PDF format document. Adobe's free Acrobat Reader may be obtained Here.

H C Evans 1909-1910 Catalog. This Evans catalog includes pages advertising sporting goods such as baseball gloves, firearms (a shotgun for $5) and fishing rods, reels and tackle.

Bally Series E Link Progressive System Operators Manual.

Mills Automatic Money Makers, a catalog of early Mills machines.

Caille Brothers Catalog of early slot machines and trade stimulators.

Mills Trade Stimulators catalog, early 20th century.

PEPLUS video poker machine info.

Program Summary Reports examples for some S Plus machines.

IGT Program Index.

Williams Upright Video Slot information.

Pot Of Gold manual.

Just like its rivals for consumers’ disposable income, America’s $90-billion-a-year gaming and casino industry is significantly driven by database marketing. But gaming customers are very different in one major respect.

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While adult patrons of a hit movie, for example, know they will spend about $8 to $10 on a ticket, perhaps buy soda and popcorn and then head home, some casino customers lose huge sums of money while a few others might actually make a profit, especially those who are skilled at games such as blackjack.

Can casino owners more accurately identify and predict which of their regular customers will lose the most money? How often will these customers visit? How will they allocate their bets among slots and tables? By targeting those players, can casinos follow up with a more effective direct marketing campaign?

The questions inspired two Wharton faculty members and a colleague at New York University’s Stern School of Business to see if they could develop a mathematical model to identify these most lucrative customers. The three researchers — marketing professors Raghuram Iyengar and Jehoshua Eliashberg, and Sam K. Hui, a marketing professor at Stern — say that the answer is an unqualified yes. Indeed, they wonder why casinos aren’t already using these tools.

The issue for casinos “is one of attracting their best customers,” said Iyengar, noting that most casinos and slots parlors already collect some types of extensive marketing data on their customers. “Our list overlaps somewhat with their list, but the lists are not identical.” The casinos are reaching out to their customers, “but they could be doing it better.”

The study by Iyengar, Eliashberg and Hui — entitled “A Model for Gamers’ Revenue in Casinos” — develops a mathematical model which integrates gamers’ frequency of casino visits, their total wagers and the distribution of those bets at table games versus slots machines. The researchers determined if revenue from specific players was derived from “skill” or “luck,” and they were able to identify players who are highly skilled or perhaps revenue-producing high rollers.

Avoiding ‘Unattractive Customers’

In addition, the team looked at ways that demographics could provide casino owners with valuable marketing insights. The data suggested, for example, that women devote more of their spending to slot machines than to table games like blackjack, and that men have a higher level of skill at the gaming tables than women. Iyengar and Eliashberg suggested that more useful information could have been gathered if they had been given more specific demographic data. “This information would really help [casinos] target more precisely the most attractive customers, because you certainly don’t want to target the unattractive customers,” Eliashberg said. “You want to spend your money where you get the most bang for your buck.”

While the characteristics they studied are fairly unique to the gaming industry, the authors said there are other business situations in which customers can be identified and targeted based on their specific skills or unusual customer behavior. For instance, they noted that better modeling of customer behavior might help hotel managers to more intelligently market the use of mini-bars or business centers, or allow car-rental firms to target extra-cost products like GPS units or satellite radios.

But it is the sheer size of the casino industry in the United States that makes it such a strong candidate for this kind of individualized predictive modeling, more commonly known as database marketing. Americans spend more money on gaming than on trips to the cinema by a 10-1 ratio, and more money is lost during a typical casino visit than is spent in an average visit to a mall. Of the $90 billion spent on legalized gaming, according to the American Gaming Association, some $59 billion is spent in casinos as opposed to lotteries or pari-mutuel wagering.

Unique aspects of the casino industry suggest that casino operators should be developing different tools for customer relationship management than, for example, mall operators — who analyze how much customers spend on a typical visit to a store and what products they purchased. Through the use of gaming loyalty cards and other tools, casino executives have the ability to more closely track the performance of individual gamers. Access to such player-level behavior, together with mathematical modeling, can help uncover a gambler’s level of skill — an important consideration in determining the individual targets of direct marketing campaigns.

“The use of mathematical models to predict future behavior is very important [because] the most recent profitable gamer is not necessarily going to remain [the] most profitable in the future,” Eliashberg said. “You have to look at the frequency of going to a casino in general and combine it with all sorts of aspects of wagering behavior. Does the customer wager more on slot machines or at the tables? You also have to look at the skill level. You need a model for human beings.”

Iyengar and Eliashberg noted that casinos already perform broad mathematical calculations — based on aggregate behavior — in an effort to predict their overall revenues and profits. The goal of this research, they said, was to come up with a mathematical model that would measure the difference between a typical player’s theoretical and real spending relative to the player’s skill level. The use of a “formal model, which makes clear distinctions among individual gamers,” is a more effective tool than a casino operator’s “judgment based on intuition,” Eliashberg stated.

‘Share of Wallet’

The data that researchers examined came from a major U.S. casino operator with gambling facilities in a number of U.S. locations. It provided the authors with detailed information — gathered through the use of loyalty cards — on more than 1,500 customers who made a total of about 9,000 casino visits from December 2004 through April 2007. The gaming company also offered age and gender information for about 400 of those customers.

To determine the skill of the players, the authors ran through a series of complex calculations based upon factors, including the particular games the individual played, the expected take by the casino versus the actual take, and whether a gambler’s winning or losing on one visit affected behavior on the next. While the researchers noted that more work must be done to learn how a gambler’s skill improves at a game, such as blackjack, over time, they believe their model can be a powerful starting point. For example, the authors predict that this new and more detailed type of data can be combined with customer survey results to obtain much better information on so-called “share of wallet” — that is, how much of the money that a gambler budgets for the casino is actually lost on a visit.

Beyond that, they also urge additional research on casino promotional activities — such as complimentary hotel stays or cash-back awards — in order to develop a better sense of how marketing efforts affect high and low revenue gamblers differently. In addition, they note that the customized data could help operators as they weigh how to better design their casino floor space to increase revenues, such as the use of environmental cues to encourage gambling or altering the ratio of table games to slot machines.

“The behavior may change from one facility to another, but we believe this information is helpful in designing your facility in line with customer behavior,” Eliashberg said. In future research, the authors note, they would like to examine more demographic data such as relationship status, home address, profession and education level to gain even more insights into gambling habits.

According to Iyengar, the research has implications in other industries. “A sales force manager could better understand how a person makes a sale,” Iyengar said. “It might make a difference if they could figure out whether it’s the product that’s selling or whether it’s the skill level of the sales person.”